Understanding Storytelling in B2B Marketing with Ann Handley

It’s exciting to get to talk to experts about content marketing and how to tell effective stories in your customer experiences, so we were very excited to talk to Ann Handley. Handley is a...

Barb Mosher Zinck | August 16, 2019

Ken Mafli Discusses SEO, Content Strategy and Pillar Content

Ken Mafli is the Senior Digital Marketing Manager at Townsend Security, responsible for brand awareness and lead generation. Mafli is helping the company move forward with account-based...

Barb Mosher Zinck | August 5, 2019

Content Management – Not Just for Marketing

The decision to purchase or upgrade your web content management system almost always starts in the marketing department. After all, it’s the marketing team that designs, implements, and...

Barb Mosher Zinck | July 15, 2019

A Better Way to Think About Design with Claudio Guglieri

The Ingeniux User Conference is around the corner, and we thought it would be great to catch up with one of our keynote speakers, Claudio Guglieri. Guglieri is a designer and the Group...

Barb Mosher Zinck | June 17, 2019

How to Choose the Best Hybrid CMS? Ask Yourself These Questions

Not long ago, everyone was talking about headless CMS, a CMS that provides backend content management capabilities and an open API. While headless is still popular for companies with a...

Barb Mosher Zinck | June 5, 2019

Active Content Governance with Chris Willis, CMO Acrolinx

Chris Willis, CMO of Acrolinx, an AI-powered content governance solution joined us on the Content Matters podcast to talk about active content governance and how his company empowers their...

Barb Mosher Zinck | May 20, 2019

How Colleges and Universities Are Creating Digital Experiences in 2019

When we conducted our first survey around digital priorities in Higher Education in 2018, we learned that higher education institutions had limited budgets to support digital experience...

Barb Mosher Zinck | May 13, 2019

How Ingeniux Compares to Sitecore and Adobe

You’ve heard it before, and we’ll say it again: The only criteria that truly matters for judging content management software is customer success. When it comes to comparing the web content...

Barb Mosher Zinck | April 24, 2019

Looking for a New Web CMS? Focus on ROI

There are many reasons a company may decide it’s time to purchase a new web content management system. The one they use now could be at its end of life; they could be working with an...

Barb Mosher Zinck | April 10, 2019

Content Management, Marketing, and Operations with Cathy McKnight

Cathy McKnight is VP Strategy at the Content Advisory and a founding Partner at Digital Clarity Group. With over 20 years’ experience in content strategy, content management, intranets,...

Barb Mosher Zinck | March 20, 2019

Account-Based Marketing with Matt Heinz

Matt Heinz is the Founder President of Heinz Marketing, a consultancy that helps B2B organizations build better sales and marketing strategies. One area Heinz understands well is...

Barb Mosher Zinck | March 18, 2019

Headless Content Management with Deane Barker

As the Chief Strategy Officer at Blend Interactive and the author of the book Web Content Management: Systems, Features, and Best Practices, Deane Barker has extensive experience building...

Barb Mosher Zinck | March 13, 2019
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