How do you capture the imagination and attention of busy prospective students?
Colleges and Universities are constantly faced with the familiar challenge of attracting bright and talented young people to apply to their institution, and the web is the first place students look when they want to learn more about a school. In order to attract the student you want, you must gain their trust and inspire them to become a part of your community. Once engaged, prospective students will come back to your website, repeatedly. And often each time with a different mindset.
Using a combination of user experience (UX) savvy and intelligent content management you can design for the prospective student, guiding their experience on your website and increasing conversion rates.
In this webinar you will learn:
- About the evolving student mindset through the admissions process
- Strategies and tactics for deeper prospective student engagement
- How to strengthen your content strategy via taxonomy and tagging
- How to maximize the capabilities of your content management system