Session

Lunch Session: Enterprise Strategy for the New Multi-channel, Multi-modal Content Stack

Thursday, September 28, 1:00 PM to 1:45 PM Cruce Saunders, Pacific Lounge (1st Floor)

Learn how [A] uses a Master Content Model (MCM) to establish a unified expression of content types, structures, and relationships that form the basis for all multi-channel, multi-modal content authoring activities, management services, and multi-channel publishing events. Join Cruce Saunders as he highlightings the value of content engineering for the new content stack and explores how to future proof content assets to meet the ever-evolving demands in an ever-increasing AI-driven world.