Understanding Taxonomy

Taxonomy is a complex word for a simple concept: organizing your content by topic, category, or audience. You've likely heard the word taxonomy many times and wondered why it's importantand how to go about creating one.

Applying a well-planned taxonomy to your content can transform how you communicate with your customers, organize your information, and provide immense return on investment through improved content discovery, online marketing, customer self service, and commerce.

This whitepaper takes you through the key features and requirements of a taxonomy, how it's used within a web content management system and some tools that help you manage your taxonomy. It also offers seven best practices you can put in place to ensure your taxonomy supports the needs of your customers.

Download the White Paper Understanding Taxonomy to learn more!