This whitepaper provides recommendations on how colleges and universities may improve search engine rankings by focusing on proper site structure, strategic use of keywords and phrases, and good content development skills.

The impact of search in higher education is significant. According to a recent report by AdAge:

• Education is the #1 category for search
• Over 40% of all education web traffic is driven from search

SEO is a winner takes all marketing tactic. It is important to optimize web pages using keywords and phrases which are popular but also have relatively limited competition. By optimizing for "niche terms" an institution has highest probability of success.

To download the Search Engine Optimization for Higher Education white paper please complete the download form on this web page. Once the form is submitted your white paper will be ready to download.