Emmanuel College

Challenge

Emmanuel College is a residential, Catholic liberal arts and sciences college in the Fenway neighborhood of Boston, MA. When it came time for the school to redesign their outdated former website, they decided to go big. They were looking for a site that would impress prospective students and capture the attention and imagination of the higher education community.

With so many colleges in the Boston area, it is challenging to get your message out in a way that differentiates you from the rest. Emmanuel wanted to showcase its Catholic identity and strong sense of mission while appealing to prospective students looking for a dynamic academic and community experience in the heart of Boston. It also wanted a website that was vibrant and interactive, not the typical standard academic website. 

Solution

Emmanuel enlisted Ingeniux partner Primacy to work on the design for the website. Primacy came up with a design that raises the standard within EDU web community. The ambitious project required a CMS with an extremely flexible design layer, one that could facilitate stunning visuals and content management.

It quickly became clear that a lot of work needed to be done within the CMS prior to implementing the design. Content would need to be structured and organized in an extensive taxonomy in order for the site to function properly using such a complex and image-centric design. Emmanuel had used Ingeniux as a CMS provider for the past seven years or so and Ingeniux was on board to help create the new website. For Emmanuel it was exciting that they could take whatever design they decided on and knew that Ingeniux could help bring it to life, particularly with its strong taxonomy capabilities. 

Having worked in higher education for a few years before embarking on this redesign, Michelle Hannon had a clear picture of what each internal department would want from the website. All had different needs, so meeting the different departmental requirements was paramount as Emmanuel and Ingeniux developed the site.

After much work researching student and prospective student needs, they came up with the final design and reviewed it with Ingeniux. Emmanuel started a phased development, spec-ing out every element of the website (this created an 80 page specification guide). There were over 100 different components required and the Ingeniux team was very helpful and communicative as the guide was developed and finalized. 

The school was able to complete their redesign in a multi-step process that required them to first build out an extensive taxonomy within their Ingeniux CMS. This allowed them to organize their assets, including content and images, in a way that would make it easy for them to access and reuse their content going forward.

For the coding phase there was a lot of communication between the Ingeniux developer building the templates and components and Emmanuel as it was a very complicated design.  

Emmanuel wanted to create a website that was flexible and could grow with them. They leveraged Ingeniux flex components and flex pages to do this. They wanted authors to be able to create unique and specific experiences for different departments if they wanted to, but also follow a standard design. Ingeniux offered the flexibility to grow with Emmanuel's ever changing needs.  

The site also features an Ingeniux adaptive mobile website that stands out from their Ingeniux CMS website. The mobile site boasts a stripped down, minimalistic design, taking a notable departure from the desktop version. This approach made sense to Emmanuel, whose students would be looking for quick and easy access to important campus information from their mobile devices. Many mobile users would also be accessing the site while on-the-go. The simple design cuts down on the time it takes to search for information, bringing the user directly to the information they need without any of the flashy design elements that can sometimes detract from a mobile site. 

For Emmanuel, there were several key Ingeniux capabilities that supported their redesign project. The first was taxonomy, which is used all over the website to repurpose information and create key topic pages. The second was the templating with flex components and pages. Flexible component pages offered a great deal of flexibility into how they created pages. It enables Emmanuel to import raw html, add widgets, different CSS, and more, enabling the marketing team to do whatever it wants, providing more opportunity to do things on the fly.

Ingeniux built the website templates and components and Hannon reviewed and approved. Next the internal web team started setting up the pages. Using their site map, Emmanuel collected copy and went through each of the four sections, building pages, uploading content, working with images. It was a very organized process. Ingeniux trained the entire marketing department on how to use the customized administration.  

The entire project took between one and a half and two years, but the website structure was built over six months (there were 3000 pages). The website was populated over a summer.  

Emmanuel uses Ingeniux's 360 support contract which includes training and some development hours which they use for development that is beyond their scope of knowledge. Hannon said they are very good about getting back right away. The response is usually immediate and Ingeniux support is always willing to help resolve issues.

"All of our account managers at Ingeniux have been beyond helpful and super accommodating."

Emmanuel College married the robust Ingeniux taxonomy features with a gorgeous visual-heavy design, creating an ever-evolving display on their website. Web pages never become stale or stagnant because the display changes with each new piece of content added.  

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Higher Education

Emmanuel College

When it came time for Emmanuel College to redesign their outdated former website, they decided to go big. They were looking for a site that would impress prospective students and capture the attention and imagination of the higher education community.

Higher Education