Data Driven Web Strategy: Measuring Sucess with Web Analytics

Data Driven Web Strategy: Measuring Sucess with Web Analytics

Watch the complete recording.

Web analytics is essential to web managers in every industry. Finding and reporting on the right insights is the key to intelligently managing content and digital presence.

In this webinar, our expert speaker will guide you through a web analytics implementation program from start to finish. Follow along as we demonstrate how a web manager at a DNA sequencing company develops and implements a plan using Google Analytics, other sources, and the latest version of Ingeniux web content management software (CMS).

Whether you are new to web analytics, new to web management, or just need to brush up on your analytics skillset, you'll leave this webinar feeling grounded in the basics of web analytics and ready to implement a strategy that works for you and your organization.

In this webinar, we'll cover the following areas:

  • Overview of web analytics: what you need to know about them, why you should be using them, and how they can help you improve your web experience and achieve digital marketing goals
  • Identifying business goals and mapping out a plan 
  • Finding the right metrics for the right goals
  • Understanding how Google Analytics and Ingeniux CMS Version 10 are integrated
  • Measuring and adapting your strategy 
  • Q&A

About the Speaker

Keith Osiewicz Headshot

Keith Osiewicz is the Vice President of Business Development at Ingeniux.

After time spent in the lab researching cancer, Keith moved into product management and digital marketing for companies such as Packard Bioscience, Celera Genomics, Applied Biosystems, and Science Exchange.

He has spent the last 20 years working in all aspects of digital marketing. 


This webinar is presented by Ingeniux and ACP LS