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Ingeniux Joins New Google Website Optimizer Technology Partner Program
June 16, 2008
SEATTLE, WA - Ingeniux Corporation, the trusted provider of enterprise 2.0 Web content management software, today announced that it has joined the new Google Website Optimizer Technology Partner program, and its CMS web content management system is certified to be compatible with Google Website OptimizerTM, Google's free website-testing tool.
Ingeniux customers can now easily register web pages managed in Ingeniux CMS with Google Website Optimizer. The Ingeniux CMS system with Google Website Optimizer features a dashboard that tags a page with Google Website Optimizer code and adds the required web scripts to include a web page in an optimization experiment. Once a page has the Google Website Optimizer code, variations of the content are dynamically published and measured to see which combination results in the highest number of conversions, whether a customer registration on web form, an e-commerce purchase, or a click-through to a key page.
Optimizing conversions and desired outcomes for web content can dramatically impact return on investment for websites. Website optimization is often used to raise conversion for online advertising campaigns or to boost e-commerce. The Ingeniux system makes it easy to optimize any web content, delivering a more performance and user-focused web experience.
Traditionally, web optimization tools have been very expensive and required consultants to implement. Google Website Optimizer provides powerful optimization technology that is easy to use and implement and is offered at no cost.
"We are very excited about partnering with Google Website Optimizer," said Jim Edmunds, Ingeniux President and CEO. "The Google tool provides the features our customers need to increase the performance of their web content and Google's unparalleled usability to make the solution practical for content managers."
Google and Google Website Optimizer are trademarks of Google Inc.
For information on Ingeniux CMS and the Google Website Optimizer Technology Partner program, e-mail info@ingeniux.com, call 1-877-445-8228, or visit www.ingeniux.com/Solutions/Website_Optimization.xml.
