February 22, 2016

The Mobile Content Gap for B2B Marketers

As a B2B marketer, you need programs that build demand and generate qualified leads. For most B2B's this means using content marketing to develop premium white papers, articles, infographics, and other media. About 95% of B2B marketers use content marketing, and spend more than half their annual marketing budget on content production and creation. Most B2B marketers also use a multichannel content distribution strategy, delivering content over email, social, websites, and other channels. Here's the problem. All that rich content, often gated behind a landing page form, is increasingly consumed on mobile and is not optimized for a mobile user.

February 15, 2016

How Real is the Big Flip to the Push Internet?

The Big Flip – is it really happening? The digital experience industry is undergoing a sea change due to increasing usage of mobile devices and the Internet of Things. But while these new approaches are creating a market for push-based content, not everything is moving in that direction. What’s important to recognize is that there is no “big flip” from pull to push, both still have relevance in today’s digital experiences.