The Big Flip – is it really happening? The digital experience industry is undergoing a sea change due to increasing usage of mobile devices and the Internet of Things. But while these new approaches are creating a market for push-based content, not everything is moving in that direction. What’s important to recognize is that there is no “big flip” from pull to push, both still have relevance in today’s digital experiences.
Together with our partner, KJI, a leading provider of translation and localization services, we hosted a webinar on how to ensure your content is developed for a global audience. KJI provided a valuable overview of tips and tricks to writing English with translation in mind, while Ingeniux demonstrated how to translate, manage, and optimize content in the CMS.
Customer and Web Experience is now multi-channel with mobile, web, and other targets; and multi-site, or multi-service, encompassing many different applications. Complex products and services, such as banking, insurance, travel, and healthcare are increasingly transacted online. Businesses need the ability to mix backend systems with modern web experience. In many cases, transactional or complex websites do not fit in the WEM box. They require a new breed of modern Web Experience Platforms is built using an agile approach that delivers content as a service.
Most organizations use a Customer Relationship Management system (CRM) such as Salesforce, Microsoft Dynamics or SugarCRM, to manage customers and the sales process. Your CRM stores a wealth of information about the customer or prospect and their needs, providing sales professionals with at-a-glance information that helps them sell your products and services. But CRM data can be used for more than tracking customer sales information. Find out how you can leverage CRM data to manage the entire customer lifecycle.
As a member of the Ingeniux community, hopefully you’re already looking forward to the 2015 Ingeniux User Conference. Still on the fence? No problem! Here are five great reasons why this year's user conference is a not-to-be-missed event! Highlights include hands-on sessions in the X-Lab with Ingeniux developers, presentations from industry-leading experts, fun and engaging networking events, and optional training opportunities in the days leading up to the conference. Read on and register!
In the third installment of our social media content management blog series, Shaun Shaffer (a.k.a. Domingo) digs into some of the ways you can increase the ROI of your social media efforts. Find out how to track social "shares"; leverage data from your social media followers to customize their experience on your website; and increase time-on-page. Then maintain your strategy by finding and using the right measuring tools for your organization. The lesson above all: Never get too comfortable.
In the second part of our series on social media content management Ingeniux trainer, Shaun Shaffer (aka Domingo) further explores how to use your Ingeniux CMS to get the most out of social media efforts. This time around, Domingo focuses on presenting a more sharable experience by crafting content that suits your audience, designing easily sharable web pages, and setting up your Ingeniux CMS to structure and share content that stands out on social media platforms.
A nail-biting Super Bowl showdown in upon us, and we're not talking about the Seahawks and the Patriots. We're talking about Massachusettes-based Acquia and Seattle's Ingeniux. In this CMS Wire interview, two great software companies from two great tech cities discuss why they think their team will win, who the quarterback of their company is, why their city is just... better, and much more! Who will prevail?
At the core of any good social media strategy is good content, which makes your content management system either a help or hindrance to the success of your social campaigns. Luckily, there are many things you can do in your Ingeniux CMS to enhance your content for social sharing. In part one of the Social Media Content Management blog series Ingeniux trainer Shawn Shaffer (aka Domingo) gives us tips for crafting a social presence from the ground up, beginning with important work in the CMS.