January 30, 2017

Ingeniux Listed as Top .NET CMS Platform by CMS-Connected

It can be hard to find an honest and reliable comparison of .NET Web Content Management solutions. CMS-Connected is trying to change that. In their latest list of top .Net CMS platforms and comparisons, CMS-connected profiles Ingeniux and other vendors to provide and accurate view of what’s available for web content management software built on the Microsoft .Net platform.

January 26, 2017

Effective Web Experiences Pt. 5: A/B Testing

How do you know your website is performing well, and that customers are converting at optimal rates? One way you can understand performance better is to perform A/B Testing. This is the topic of our blog today in our series building effective web experiences.

January 24, 2017

Effective Web Experiences Pt. 4: Optimization

Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web experiences by looking at how you can optimize your website to improve engagement and conversion. We'll look at two types of optimization: SEO and Content.

January 12, 2017

Effective Web Experiences Pt. 3: Responsive Design

Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content targeting. In part three of our blog series we get down to the nitty gritty basics. And that starts with support for mobile devices.

January 9, 2017

Effective Web Experiences Pt. 2: Personalization and Content Targeting

In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization. Personalization and content targeting is the process of customizing the visitor's experience through content, promotions, and recommendations based on known attributes. This is a key tactic required to develop effective web experiences, and so it makes the list of essential elements in our series on web experience.

July 22, 2016

The Perfect Customer Support Portal (From the Customer's Perspective)

Customer support portals can help streamline customer service programs - as long as you implement them the right way. The only way to get the answers you need is to ask the right questions from the start. Once you get going, building and maintaining a customer support portal requires you to monitor usage continually - by personas and individual customers - and adjust experiences as necessary. In this blog we explore a different kind of approach to help you continually improve customer experiences over time.

May 31, 2016

4 Differences Between B2B and B2C Marketing

Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is scale, but when designing your web experience and digital marketing for either B2B or B2C, there are key differences that will help your campaigns successful. Many of these differences relate to the way you create the web experience – what content to provide, what level of information and how you organize it, how you phrase it, what emotions to evoke, and what engagement models you design.

May 20, 2016

Ingeniux Featured in New Executive Blueprint on The Future of Customer Engagement

Customers have attained almost complete control of the purchase process and organizations have nothing else to do but adjust their business to customer expectations. Those that choose to stand back and do nothing will fail. Those that build partnerships with customers and invite them to become part of the solution will succeed. In this executive blueprint David Hillis, VP of Business Development at Ingeniux contributes his insights and perspective on customer engagement and business development.

May 18, 2016

The Ingeniux User Conference Turns 5 This Year; Here’s How We’re Celebrating

This year marks the fifth anniversary of the Ingeniux User Conference. Over the years we've seen the conference grow in many ways. Each year more and more Ingeniux users join us in Seattle for this special event, taking part in a vibrant community dedicated to mastering the art of web experience management. We've also worked hard to grow the quality and diversity of our programming year after year, bringing in top industry thought leaders and Ingeniux experts to provide a well-rounded program for everyone from marketers to developers and the in between. Here's a first look at what we've got in the works of this year's conference.

May 3, 2016

4 Ways the Marketer is Supporting Customer Retention

Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's brand and ensuring that brand experience is consistent, not just for marketing, but across the business including sales and support. Here, we delve into four critical ways that the marketer supports customer rentention.

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