Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web experiences by looking at how you can optimize your website to improve engagement and conversion. We'll look at two types of optimization: SEO and Content.
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content targeting. In part three of our blog series we get down to the nitty gritty basics. And that starts with support for mobile devices.
In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization. Personalization and content targeting is the process of customizing the visitor's experience through content, promotions, and recommendations based on known attributes. This is a key tactic required to develop effective web experiences, and so it makes the list of essential elements in our series on web experience.
Wow. We've reached the end of another year and what a year it has been for Ingeniux and the digital content management industry. The changes that we've seen taking place this year not only involve the evolution of web content management technology but also how that technology supports the entire customer lifecycle. We've worked with customers as they have grown and evolved their approach to web experience and customer support and look forward to helping them continue in the new year. Here's a look at some of the things we've been talking about for the past year. We're excited to be a part of the advancement of these strategies and technologies in 2017.
Web management is a strange alchemy. To make gold you need to blend art and science, mix with hard work and a handful of insightful strategy. In this web series we will cover eleven key strategies that will help you create a successful web experience. First, we explore goal-based strategy and intelligent content. Learn more about how you can define and approach a new web strategy to set yourself up for success. We'll also show you how to create great content that's designed and prepped for content reuse.
Did you know that a visitor is more likely to stay twice as long on your website if it's in their language? Or that they are four times more likely to purchase if website content is in their language? If your audience is spread across the globe or serves customers in multiple languages within a single country, then you need a multilingual website. So how do you support this need to have content in multiple languages? First, you need a good web content management platform. Then you need a good translation management system. And then you need to integrate the two tightly.
Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing expensive licenses and the cost of managing the server and software environment needed to run your websites. SaaS is definitely about cost-savings, at least upfront, but it's also about handing over the work required to keep your Web CMS environment up and running to people who are experts and leaving your IT resources to look after other important aspects of your business.
2016 marked the fifth anniversary of our annual user conference. For five years, we’ve gathered our valued community of customers and partners in Seattle, WA for three days of learning, discussion, and networking. Each year the conference continues to grow in both size and quality of the programming. This year featured exceptional keynote speakers, Ingeniux experts, and fun networking opportunities. And as always, the conference gave us the unique chance to have meaningful one-on-one conversations with our customers. Here’s a look back at the Ingeniux User Conference 2016!
Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building relationships, not just sharing information. Creating an online community for your organization is no small task. It takes planning, careful implementation, and ongoing management to ensure its success. With a community platform like Cartella, we see many organizations embracing the idea of owned communities. Everyone does it a little differently, but the result is the same: Stronger ties to the customer.