As a B2B marketer, you need programs that build demand and generate qualified leads. For most B2B's this means using content marketing to develop premium white papers, articles, infographics, and other media. About 95% of B2B marketers use content marketing, and spend more than half their annual marketing budget on content production and creation. Most B2B marketers also use a multichannel content distribution strategy, delivering content over email, social, websites, and other channels. Here's the problem. All that rich content, often gated behind a landing page form, is increasingly consumed on mobile and is not optimized for a mobile user.
The Big Flip – is it really happening? The digital experience industry is undergoing a sea change due to increasing usage of mobile devices and the Internet of Things. But while these new approaches are creating a market for push-based content, not everything is moving in that direction. What’s important to recognize is that there is no “big flip” from pull to push, both still have relevance in today’s digital experiences.
2015 has been a year of big changes in the web content management/web experience industry. Many marketers struggled to get a handle on an ever demanding customer base while others redesigned internal departments and processes to help marketers and employees support customer experience strategies. Somehow, marketers and web content managers alike will need to figure out what's working and what isn't while at the same time continue testing new models and processes. Here are three things marketers and web content managers need to focus on for 2016.
G2 Crowd is the leading business software review platform, with 45,000+ user reviews read by nearly 400,000 software buyers each month. We are thrilled to announce that since creating a profile on G2 Crowd and encouraging customers to rate our platform, we've rocketed into the "High Performer" category on the ratings site, eclipsing other popular web experience management systems. Here's what people are saying...
Consider the vast amount of information your organization manages daily and how challenging it is to surface the right information exactly when you need it. Your customers and prospects have the same challenges. Continually bombarded with information, they have limited time and attention spans. You need to cut through the noise and provide relevant content at the right time. This is where a native search-based architecture can help.
The 2015 Ingeniux User Conference wrapped up on Friday, October 2nd, and we are still reeling from the resounding success of the event! From the expert featured speakers to the energizing networking events and great conversations, we’ve received overwhelming feedback from customers – as well as from partners and Ingeniux staff - about the conference. Take a moment to look back on this outstanding event, learn more about conference programming and featured speakers, and view photos from the parties!
And it will not disappoint! This year's conference will feature an outstanding list of expert featured speakers, along with Ingeniux trainers, developers, executives, and customers who will share their knowledge and experience with Ingeniux CMS and Ingeniux Cartella. And don't forget about the social events! This year we'll feature three exciting events for attendees to network and let loose after a full day of informative breakout sessions and workshops. Follow along in the days leading up to the conference on Twitter using #IGXUC15!
You can have the greatest products and services in your industry, but if potential buyers can’t find the information needed to lead them to your website, and your website doesn’t make it easy to find the right content, then it doesn’t matter how good your products are. Discover seven best practices for implementing the taxonomy in your website to make content more discoverable.
In part two of our blog series on taxonomy we look at the key features to look for in any content management system. Taxonomy is an essential element of your web content management platform. But every Web CMS offers different levels of capabilities. Here we define some key features and requirements of taxonomy management that your Web CMS should support.
Applying a well-planned taxonomy to your content can transform how you communicate with your customers, organize your information, and provide immense return on investment through improved content discovery, online marketing, customer self-service, and commerce. Taxonomy is essentially a controlled vocabulary that applies a clear structure to how all the content across your website is defined. It controls how you describe your content assets through categories, topics and metadata and their relationships to each other.