October 14, 2016

Do You Want Your Content to Live in an Apartment or a House: Understanding SaaS Models

Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing expensive licenses and the cost of managing the server and software environment needed to run your websites. SaaS is definitely about cost-savings, at least upfront, but it's also about handing over the work required to keep your Web CMS environment up and running to people who are experts and leaving your IT resources to look after other important aspects of your business.

October 12, 2016

Five Years of Web Experience Innovation: Ingeniux User Conference 2016 Recap

2016 marked the fifth anniversary of our annual user conference. For five years, we’ve gathered our valued community of customers and partners in Seattle, WA for three days of learning, discussion, and networking. Each year the conference continues to grow in both size and quality of the programming. This year featured exceptional keynote speakers, Ingeniux experts, and fun networking opportunities. And as always, the conference gave us the unique chance to have meaningful one-on-one conversations with our customers. Here’s a look back at the Ingeniux User Conference 2016!

October 11, 2016

Community, Value to Customers and the Business

Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building relationships, not just sharing information. Creating an online community for your organization is no small task. It takes planning, careful implementation, and ongoing management to ensure its success. With a community platform like Cartella, we see many organizations embracing the idea of owned communities. Everyone does it a little differently, but the result is the same: Stronger ties to the customer.

September 9, 2016

Cloud-Based Content Management on the Rise for Higher Education

In a recent report by Technavio, a market research company based out of the UK, they forecase that the global cloud-based content management market for higher education is expected to see a compound annual growth rate (CAGR) of 30% by 2020. Ingeniux is listed as a leading provider of Higher Education cloud-based solutions, alongside several other vendors. The report takes a close look at the leading vendors in the market, and the opportunities and challenges they face. We take a look at what the on-set of cloud-based CMS might mean for the higher education market.

August 25, 2016

Keynote Interview: Derek Featherstone

Derek Featherstone will present a keynote presentation Friday morning at the Ingeniux User Conference 2016. Derek is the team leader at Simply Accessible, and is an internationally known speaker and authority on accessibility and web design. In this exclusive interview we chat with Derek about the importance of web accessibility, how it's changed, and where it's headed in the future. Don't miss Derek's presentation on Friday, September 2

August 22, 2016

Time for an Accessibility Check Up - And Action!

Recently, there has been a surge of interest in ensuring your web presence is accessible. Especially in a university or college setting, we must provide an experience online, regardless of disability. Remember you are serving a greater audience. Those with disabilities that limit site interaction with may be prospective students. They may be donors. They may be potential faculty or staff, or even current members of your campus community.

August 9, 2016

5 KPIs for Your Website

There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you understand if you are delivering the right experiences? That is, the experiences that convert your visitors into customers. In this blog, we take a deeper look at the five KPIs that you should be tracking to convert website visitors.

August 1, 2016

7 Reasons to Travel to Seattle for the 5th Annual Ingeniux User Conference

This year marks the 5th anniversary of the Ingeniux User Conference. As we put together programming and event details, we want to take a moment to highlight one special attraction for this year’s conference: Seattle! Seattle has been a bit of a hot topic lately. It was recently ranked one of the fastest growing cities in the United States, and as the population increases, the city has been growing and changing along with it. There’s now more to see and do in Seattle than ever before! Here are a few of our favorite things about the city you’ll be visiting this September for the conference.

July 22, 2016

The Perfect Customer Support Portal (From the Customer's Perspective)

Customer support portals can help streamline customer service programs - as long as you implement them the right way. The only way to get the answers you need is to ask the right questions from the start. Once you get going, building and maintaining a customer support portal requires you to monitor usage continually - by personas and individual customers - and adjust experiences as necessary. In this blog we explore a different kind of approach to help you continually improve customer experiences over time.

May 31, 2016

4 Differences Between B2B and B2C Marketing

Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is scale, but when designing your web experience and digital marketing for either B2B or B2C, there are key differences that will help your campaigns successful. Many of these differences relate to the way you create the web experience – what content to provide, what level of information and how you organize it, how you phrase it, what emotions to evoke, and what engagement models you design.

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