Recently, there has been a surge of interest in ensuring your web presence is accessible. Especially in a university or college setting, we must provide an experience online, regardless of disability. Remember you are serving a greater audience. Those with disabilities that limit site interaction with may be prospective students. They may be donors. They may be potential faculty or staff, or even current members of your campus community.
There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you understand if you are delivering the right experiences? That is, the experiences that convert your visitors into customers. In this blog, we take a deeper look at the five KPIs that you should be tracking to convert website visitors.
This year marks the 5th anniversary of the Ingeniux User Conference. As we put together programming and event details, we want to take a moment to highlight one special attraction for this year’s conference: Seattle! Seattle has been a bit of a hot topic lately. It was recently ranked one of the fastest growing cities in the United States, and as the population increases, the city has been growing and changing along with it. There’s now more to see and do in Seattle than ever before! Here are a few of our favorite things about the city you’ll be visiting this September for the conference.
Customer support portals can help streamline customer service programs - as long as you implement them the right way. The only way to get the answers you need is to ask the right questions from the start. Once you get going, building and maintaining a customer support portal requires you to monitor usage continually - by personas and individual customers - and adjust experiences as necessary. In this blog we explore a different kind of approach to help you continually improve customer experiences over time.
Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is scale, but when designing your web experience and digital marketing for either B2B or B2C, there are key differences that will help your campaigns successful. Many of these differences relate to the way you create the web experience – what content to provide, what level of information and how you organize it, how you phrase it, what emotions to evoke, and what engagement models you design.
Customers have attained almost complete control of the purchase process and organizations have nothing else to do but adjust their business to customer expectations. Those that choose to stand back and do nothing will fail. Those that build partnerships with customers and invite them to become part of the solution will succeed. In this executive blueprint David Hillis, VP of Business Development at Ingeniux contributes his insights and perspective on customer engagement and business development.
This year marks the fifth anniversary of the Ingeniux User Conference. Over the years we've seen the conference grow in many ways. Each year more and more Ingeniux users join us in Seattle for this special event, taking part in a vibrant community dedicated to mastering the art of web experience management. We've also worked hard to grow the quality and diversity of our programming year after year, bringing in top industry thought leaders and Ingeniux experts to provide a well-rounded program for everyone from marketers to developers and the in between. Here's a first look at what we've got in the works of this year's conference.
Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's brand and ensuring that brand experience is consistent, not just for marketing, but across the business including sales and support. Here, we delve into four critical ways that the marketer supports customer rentention.
Account based marketing (ABM) is fast becoming the best marketing approach to winning new customers and increasing the lifetime value of existing customers in B2B. When decisions are made by committee and the purchase decision process happens over a long period of time, you need a way to reach out to multiple people in a company not just once or twice, but with a long-term relationship focus. ABM helps you do this. Here are five ways that your web content management system can support your ABM strategy.
Karen McGrane is the first official keynote speaker for the Ingeniux User Conference 2016. Karen is a recognized expert and thought leader in the content strategy, information architecture, and interaction design arena. She is the founder of Bond Art + Science, content strategy and information architecture consultant (former clients include Franklin Templeton and Time, Inc.), and a recognized thought leader. In this exclusive interview with Ingeniux, Karen discusses what drew her to these fields, as well as her thoughts on the current content management landscape after 20+ years in the industry.