Taxonomy is the organization of content into categories or topics and audiences to define content types. Implementing a taxonomy for your information is key to ensuring it's findable, shareable and usable across your organization and digital experiences. To help you understand how you can leverage a well-developed taxonomy, let's look at four use cases: website organization and search, customer support, content-as-a-service, and e-commerce.
It's time for a website redesign and you aren't sure if your current web content management system can support the new features and functionality, not to mention user experience you want. Before you decide to cut the cord and enter into a complex RFP process, print off this 7-point checklist to determine if your CMS has what it takes to deliver your next generation higher education experience.
The sixth annual Ingeniux User Conference is just around the corner, and we are thrilled to have Rebekah Cancino, Content Strategy and User Experience Lead at Onward, join us as a keynote speaker for the event. In our exclusive pre-conference interview with Rebekah, we chat about the important intersection between content strategy and design. We then go on to discuss how organizations can use a cross-discipline collaboration approach to improve their content strategy.
In a perfect world, every organization would use a single content management system to manage all their content. Service and support, marketing, even the knowledge management team would use the same CMS. That CMS would provide all the features and functionality necessary to create great customer experiences. But that perfect world doesn't exist for most organizations. Even within a single department – like Marketing, for instance – you will often see more than one solution for managing content and experiences. In our wrap-up with content strategist Robert Rose, we discuss the state of web content management today, and how Marketing can effectively approach this complex landscape.
It's interesting to talk with potential customers and hear their requirements for making the course catalog available on the website. Some think all they can do is provide a PDF that they update every quarter. What we show them is something better. Something that gives them the best of both worlds: an online searchable catalog and a downloadable PDF for offline viewing or sharing.
You've decided you need a central hub for your employees, a place where they can go to read everything that's happening in the company, get access to tools and content they need to do their jobs, and a place where they can communicate and collaborate with their teammates and the rest of the company. This central hub is your Intranet. The easy part is deciding you need one, now the work begins to get it implemented.
Creating great web experiences for prospective students, parents, and alumni is top of mind for all higher education institutions. As a result, the marketing and communications teams spend a great deal of time and effort to ensure those experiences are engaging and help drive conversions. So, what happens once a student decides to attend your institution? How do you seamlessly shift focus and effort to admissions and retention? A student portal can help.
It would be crazy to think that mobile experiences aren't important in Higher Education. After all, what prospective student today doesn't have a mobile device and doesn't use it as much, or more than their laptop? As higher education institutions develop their web experiences, they need to consider the role that mobile plays.
The customer is in control. All savvy marketers and web managers now know this. It’s our job to present them with the type of content they demand in a personalized, contextual way. The question is: How do we do this productively? To be successful, we need a new approach. In this blog, we explore a structured or intelligent content delivery approach. An approach that might be the answer we all desperately need.