January 31, 2018
How Life Science Companies Can Ensure Their Customers Find the Right Information

Certificates of analysis, material safety datasheets, tech sheets, etc. have existed for years in the Life Sciences industry. For safety and legal reasons, many customers require that a printed copy of these documents exist where the products are being used; therefore, customers need to find these documents on their vendors’ websites.

Website administrators in the Life Sciences industry face the difficult task of building a website that disseminates information effectively. Challenges include not only the number of web pages and assets to publish, but also the variety of assets, and the quality of the information provided. For example, a typical reagent manufacturer can have thousands of certificates of analysis and material safety data sheets in multiple languages. 

Rigorous Asset Management and Search Management Are Required

Site administrators and user experience professionals employ many approaches to try and solve these challenges. Two of the most prominent are building an intuitive information architecture and deploying a powerful site search tool. This post focuses on the search tool.

Search Relies on Well-Defined Content and Metadata

For site administrators to structure the content to appear in search results properly, they first need to think about how customers search for information. Assets, like certificates of analysis, have fields that customers typically rely on in their search queries. To take the certificate of analysis example, the list of fields could include:

  • Kit lot number
  • Reagent lot number
  • Part number
  • Trademark name
  • Chemical name
  • Language

Assessing Customer Needs

It is likely that a company and their customers have a traditional way of referencing assets, and site administrators need to understand this. Site administrators should note which fields and metadata are most used, what mistakes customers make when requesting these documents, and which fields are less important. 

Configuring Asset Schemas

Next, the site administrator needs to set up these fields in the schema for each asset type. In Ingeniux CMS 10, the Ingeniux Digital Asset Manager supports the use of schemas for assets. These schemas include configurable fields.

Configuring Asset Schemas Ingeniux CMS 10

The Ingeniux Digital Asset Manager enables site administrators to build schemas to support different asset classes. Site administrators can drag and drop fields into the schema for data such as kit lot number, reagent lot number, part number, synonyms and misspellings and more. 

Improving Findability 

After creating the asset class, site administrators should define the importance of the fields based on their knowledge of current business practices. To continue with the example of the certificates of analysis, site administrators would use the Ingeniux InSite Search tool to exclude or boost fields. Current customers can find more information on boosting and excluding schema fields here

Improving Findability CMS 10

Consider boosting synonym and misspelling fields. This strategy may be useful because most people search on lot number and chemical name successfully, but a significant minority of people mistype the chemical name or use another name. This adjustment will improve your customers’ search experience. 

Give Your Customers What They Need - Quickly 

When site administrators pair high-quality data with thoughtful search indexing adjustments, customers will find what they are looking for in less time. This enhances customer engagement, improves brand loyalty, and increase sales.

To learn more about InSite Search and search best practices, download our Solution Guide for Enterprise Search

Learn more about Ingeniux solutions for the life sciences industry on our website, or download our custome white paper, Ingeniux for Life Sciences

Posted by Keith Osiewicz
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