The customer is in control. All savvy marketers and web managers now know this. It’s our job to present them with the type of content they demand in a personalized, contextual way. The question is: How do we do this productively? To be successful, we need a new approach. In this blog, we explore a structured or intelligent content delivery approach. An approach that might be the answer we all desperately need.
The decision to develop a new website experience is made for many different reasons. You may be going through a corporate rebranding, or you may have acquired a company and are combining two brands, or perhaps you are dealing with a content management system that doesn't support your current and future needs. Whatever your reasons, you will likely end up needing to migrate content from your old management system to your new one. And there are some very important things you must consider to ensure your content migration process goes smoothly.
If you’re looking to understand how to create a website that really speaks to the needs of users or customers, you don't need to look any further than Amazon.com. But what does Amazon.com do that makes it so great? Take a page (or two) from Amazon's web experience and revamp your website strategy with these five things you can start doing today.
So, you’re moving to a new content management system because your old system is not providing you with the capabilities you need to create the best experiences for your customers. If you think the hard part is selecting the right Web CMS, think again. The hard part is actually implementing your new CMS. This is because there's so much to think about and do. Here are a few tips from the Ingeniux implementation teams who do it for a living.
Should you have a mobile-first digital experience strategy? It’s the question many marketers think about as mobile device usage continues to increase across the world, and Google continues to emphasize with its latest search algorithms. Yes, the mobile experience is critical, whether you are serving B2C or B2B markets, but it’s not necessarily the first experience you need to create. The answer to where and how you implement a mobile experience lies in the customer journey, and that is where you need to start.
In part two of our Q&A with Robert Rose, we discuss the state of content management and whether it’s ready to support an intelligent content approach. Marketers today face a dilemma. They are responsible for delivering a great deal of engaging content to a wide variety of channels, but they aren't necessarily given the time, resources and funding to make it happen. The result is a desire to rely on technology to do the work necessary, but technology isn't the answer. Intelligent content may be – but are marketers ready for the work required to implement it successfully?
Contextual, relevant experiences are the name of the game these days. Whether you are creating content for your website or some type of printed document, you're going to want the ability to make the content more relevant to a specific audience. You can do just that when you work with structured content, even if your content is more “technical” in nature. In this blog post, we outline three ways you can achieve personalized, relevant content with structured content strategy.
Marketers today face a dilemma. They are responsible for delivering a great deal of engaging content to a wide variety of channels, but they aren't necessarily given the time, resources and funding to make it happen. The result is a desire to rely on technology to do the work necessary, but technology isn't the answer. Intelligent content may be – but are marketers ready for the work required to implement it successfully? We had the opportunity to chat with Robert Rose, founder and chief strategy officer for The Content Advisory, and chief strategy advisor for the Content Marketing Institute, about the challenges marketers face today.
When it comes to content management, sometimes less is more. While many CMS solutions have taken the “Web Experience in a Box” approach, building more and more functionality for content presentation and delivery, modern CMS applications blend both web experience capabilities and purely decoupled – or Headless - deployment options. What exactly does "headless" mean and why is it necessary for modern web or digital experiences?
You've made the investment in Salesforce, it's backed by management and the money has been spent. You are committed to using Salesforce as the platform for your Customer Service portal using Salesforce Communities. And it's a solid platform, giving you much of the functionality you need. But there's a problem dealing with structured content and it's quickly becoming a headache you don't know how to deal with. Here are our tips for how to deal.