May 23, 2017

How Mobile Should Fit in Your Digital Experience Strategy

Should you have a mobile-first digital experience strategy? It’s the question many marketers think about as mobile device usage continues to increase across the world, and Google continues to emphasize with its latest search algorithms. Yes, the mobile experience is critical, whether you are serving B2C or B2B markets, but it’s not necessarily the first experience you need to create. The answer to where and how you implement a mobile experience lies in the customer journey, and that is where you need to start.

May 18, 2017

Q&A with Robert Rose: The Need for Today’s Content Management Systems to Support Intelligent Content

In part two of our Q&A with Robert Rose, we discuss the state of content management and whether it’s ready to support an intelligent content approach. Marketers today face a dilemma. They are responsible for delivering a great deal of engaging content to a wide variety of channels, but they aren't necessarily given the time, resources and funding to make it happen. The result is a desire to rely on technology to do the work necessary, but technology isn't the answer. Intelligent content may be – but are marketers ready for the work required to implement it successfully?

May 16, 2017

Three Ways to Make Your Content More Relevant

Contextual, relevant experiences are the name of the game these days. Whether you are creating content for your website or some type of printed document, you're going to want the ability to make the content more relevant to a specific audience. You can do just that when you work with structured content, even if your content is more “technical” in nature. In this blog post, we outline three ways you can achieve personalized, relevant content with structured content strategy.

May 12, 2017

Q&A with Robert Rose: Intelligent Content Delivery

Marketers today face a dilemma. They are responsible for delivering a great deal of engaging content to a wide variety of channels, but they aren't necessarily given the time, resources and funding to make it happen. The result is a desire to rely on technology to do the work necessary, but technology isn't the answer. Intelligent content may be – but are marketers ready for the work required to implement it successfully? We had the opportunity to chat with Robert Rose, founder and chief strategy officer for The Content Advisory, and chief strategy advisor for the Content Marketing Institute, about the challenges marketers face today.

April 25, 2017

Headless CMS: A Simple Way to Power Web and Mobile Apps

When it comes to content management, sometimes less is more. While many CMS solutions have taken the “Web Experience in a Box” approach, building more and more functionality for content presentation and delivery, modern CMS applications blend both web experience capabilities and purely decoupled – or Headless - deployment options. What exactly does "headless" mean and why is it necessary for modern web or digital experiences?

April 3, 2017

How to Manage Structured Content When You Use Salesforce Communities

You've made the investment in Salesforce, it's backed by management and the money has been spent. You are committed to using Salesforce as the platform for your Customer Service portal using Salesforce Communities. And it's a solid platform, giving you much of the functionality you need. But there's a problem dealing with structured content and it's quickly becoming a headache you don't know how to deal with. Here are our tips for how to deal.

March 27, 2017

Introducing the Ingeniux Platform Overview Guide for Higher Education

Selecting the right content management system to support your web experience is not a task to take on lightly. From building and integrating a Campus Directory and Course Catalog to integrating with learning management systems, ERP and CRM systems, to designing an experience that engages a range of audiences including prospective students, parents, and alumni, it is so important to ensure your Web CMS can get the job done. Ingeniux understands what's required. Learn more about the unique requirements that higher education institutes deal with and how the Ingeniux CMS platform supports them.

March 23, 2017

How Continuous Delivery Can Improve the Customer Experience

Keeping up with the competition and the demands of your customers requires constantly enhancing and improving your website or web application experience. But traditional approaches to delivering updates won't keep you agile. You need to start thinking about a new way to manage your web and digital experience using Continuous Delivery.

March 22, 2017

5 Reasons to Attend the NEW Ingeniux User Conference in 2017

Over the past few months we’ve been working on putting together the program for the 2017 Ingeniux User Conference. Our goal this year was to make 2017 really stand out by bringing in great speakers, providing in-depth and unique knowledge about Ingeniux software, and adding exciting new features like workshops and a new approach to Lab Sessions. Take a first look at the NEW Ingeniux User Conference with 5 key reasons you should attend this year’s event.

March 15, 2017

Building Effective Web Experiences: It's an Ongoing Process

Your website is more than just a pretty face for your company, products and services. It is a critical channel, often the primary channel, to engage with customers and prospects and help them solve their problems. Once you understand how important your website is to your customer experience, you can start to develop a web strategy that provides the necessary content and functionality needed.

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