Social media tools like Twitter, Facebook and LinkedIn have taken the web by storm. And why not? They provide a way to make connections, collaborate and interact in real time.

Although many companies recognize the power of social networking, that doesn't mean they want employees cruising the open web perhaps under the guise of the company brand.

At the same time, companies are looking for ways to communicate with customers and business partners using Web 2.0 tools like blogs, wikis, video and rich media, tagging and rating.

It's not easy to find a system that provides the tools to work securely inside the organization, but that also enables you to have secure two-way communication with outside parties. This requires a special content management system, one that brings all of these scenarios together under one umbrella and combines the power and control you expect from a content management system with the ability to manage this new social content whatever the source. 

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