Google Website Optimizer Solution

Ingeniux has partnered with Google to bring website optimization into Ingeniux CMS web content management software.

Google Website Optimizer is a complete solution for optimizing the effectiveness of your web pages. It provides a suite of multivariate and A/B experiments that will deploy multiple variations of your Ingeniux CMS web pages. Google Website Optimizer tracks and measures which combinations of content perform best based on outcomes you define.

Working in partnership with Google Ingeniux has developed an integration with Google Website Optimizer. The integration features a dashboard for Ingeniux CMS website content management software that enables Ingeniux users to set-up Google Website Optimizer experiments. Using the dashboard it is easy to register a page in Google Website Optimizer and test your variations.

Maximize Your Content ROI

Google Web Optimizer enables Ingeniux users to maximize the return on investment for web content. Simple variations in headline copy, image size and placement, or a call-to-action can result in double-digit increases in web page performance and customer conversions. Experimenting with variations of content is a powerful way to learn what combination of content is most effective and measure the results of your content. Google Website Optimizer takes the guesswork out of creating effective web content.

Where to Use Google Website Optimizer

You can use Google Website Optimizer for any kind of Ingeniux content. However, pages where there is a clear and measurable goal provide the best results. For instance, a landing page where website visitors can register to download information, an e-commerce page where the goal is to add an item to a shopping cart, or an admissions page where you want prospective students to sign-up for information about a college or a campus tour. One of the benefits of website optimization is that it forces content creators to define the results they want from a web page. Once that target or goal is defined Google Website Optimizer can ensure that the page is optimized to achieve the goal.

A Cost Effective Optimization Solution

Traditionally running multivariate and web pages optimization experiments has been very expensive. Some vendors charge over ten thousand dollars per page for optimization using competing solutions. While one may argue this is a good investment, it is not necessary. The power of the Google solution is that it provides the same capabilities as a high-end optimization platform at no cost. With the partnership between Google and Ingeniux, website managers have the power to set-up experiments within Ingeniux CMS using Google's free service.

How to Get Started

If you are already an Ingeniux customer and want to get started using Google Web Optimizer please contact support@ingeniux.com.

If you are not currently an Ingeniux customer and would like a demonstration of the solution or to request more information about Ingeniux CMS please email sales@ingeniux.com or call 1-877-445-8228.

To learn more about Google Website Optimizer visit www.google.com/websiteoptimizer.