Share This PageXML Structured Content
Content reuse is the #1 factor in returning investment for content management systems. Content reuse requires structuring content, ideally using an open standard like XML.
Content reuse can take a variety of forms. The most common reuse scenario is dynamically updating multiple Web pages when content is added or removed from a site. There are also content reuse opportunities across multiple Websites, as in the case of co-branding and syndication. Content reuse is critical and often complex when supporting Print and Web publishing. Perhaps the biggest impact content reuse is in efficient multilingual publishing.
To reuse content it must be structured. Structured content simply means that the information is stored in a format that defines and describes the content. Extensible Mark-Up Language (XML) is a simple and effective format for creating and managing information. Using XML you can describe the content that you are managing, so a headline will actually be defined as a headline, and likewise for a price, a product description, a caption, etc.
Although structuring takes some planning, the benefit is enormous. You can easily re-use text and media for a variety of purposes. You can create publications quickly because images and text are easy to find and put together. Updating your publications is easier because you only need to make changes in one place, and it updates everywhere the content is used.
Structured content is the primary difference between Ingeniux CMS and other content management systems. Ingeniux CMS writes all content as XML. Graphics, video, Word documents, PDF's and other binary files are wrapped in XML to provide structure and metadata that makes the files easy to find and manage.
As an XML-based system, Ingeniux focussed on solving content challenges. Traditional CMS products are based on a page orientation that blocks content reuse. These types of CMS products are extending a desktop publishing paradigm that does not address the challenges of managing information in todays multi-channel world. There is a big difference between a CMS that can output XML and one that manages content as XML.
XML is the industry standard format for structuring content. It is very easy to work with and is easy to migrate to other formats. Because Ingeniux CMS is a native XML system it provides organization the full benefit of developing structured content; moreover it is designed to leverage the structure of the content to improve efficiency, publishing capabilities, and ease of management.
Solving Key Problems with Ingeniux
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Problem |
Solution |
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End users spend time formatting each document, resulting in productivity loss, degraded content quality, and inconsistent design and brand standards. |
Separate content from presentation, allowing authors to simply focus on the content of the document without formatting and design. Use XSLT stylesheets to enforce consistent design and brand standards. |
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Cannot efficiently automate tasks, incompatible and inflexible document formats. |
Standardize on XML content. Use Ingeniux CMS workflow to automate tasks and process. Manage media and document assets in XML repository for uniform archive, search, and deployment. |
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End users need to recreate separate master documents for Web and print. Information is out of date and inconsistent. |
Use Ingeniux CMS to automatically assemble and transform content for multiple channels. Output XML for Adobe and Quark print formats. |
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Need to recreate content for multiple areas of Web site, Intranet, and other channels. |
Creating content in Ingeniux XML files allows information to be dragged-and-dropped on pages. Information only needs to be created once and is managed across all sections of the site and delivery channels. |
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Cannot easily find text documents. Limited structuring and management of graphic and multi-media. |
Ingeniux CMS is a structured content solution that can enforce use of meta data for text, media files, Word documents, and PDF files, making them easy to find and to re-use. |
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Need to redevelop all content to meet federal accessibility laws (section 508a). |
Enforce Alt-Text tagging and enforce flat character authoring in Ingeniux clients. |
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Changes in the web site need to be manually updated in multiple places, resulting in information that is out of date, hard to find, or no longer available. |
Use Ingeniux CMS XML building blocks to automatically update section and cover pages with navigation, headlines, abstracts, photos and other elements - resulting in dynamically assembles web pages. |
To Learn More
To learn more about XML-based content management please contact Ingeniux Corporation info@ingeniux.com or by calling 206-788-4305.
